In the last two decades there is an increasing trend towards individuals creating an online business and dating applications to meet new lovers.

Online dating

While there are no official data in the amount of Australians utilizing online dating services, with industry systems claim that around 4.5 million Australians are using this dating technique each year, with online dating sites being the 2nd many preferred method to satisfy a new partner behind introductions through family and friends. This really is in front of other conventional channels including interest-based groups, holidays, bars or bars, work and social networking internet sites. Reduced stigma has promoted increases in online dating at all many years.

Commentators claim the advantages of internet dating include convenience and ease of access to a lot of potential partners, especially for individuals enthusiastic about lovers of a orientation that is specific lifestyle, or when they live in an isolated area; the chance for determining common interests and chatting before actually meeting face-to-face; the opportunity to get a grip on the seriousness and speed of relationships being tried; and use of the compatibility ‘matching’ profiles of numerous web sites.

Nevertheless, there can also be negatives and users should exercise some caution with dating and love scams accounting for over 30 % of total reported scam losses to the competition that is australian Consumer Commission. Recommendations had been developed in 2012 to encourage inclusion of appropriate scam warnings and information on sites; establishing vetting and checking systems to detect and handle scammers; making open to customers a scam complaint mechanism that is handling.

Relationships November that is australia’s 2017 online survey asked participants because of their viewpoint on questions about their use and knowing of online dating.

Past research finds that…

  • Tinder claims 15 per cent of Australia’s population (nearly 3.5 million people) utilize their application;
  • Matchmaking site RSVP boasts that 1,200 singles that are new the site each day, while eHarmony claims they’ve been responsible for 11,000 Australian marriages since 2007;
  • 75% of Millennials (18-33 year olds) using internet dating are searching for a severe relationship; and
  • 18% of Australians have actually taken care of online dating services, comparable to $80.7 million each year.


Just under 600 people responded to the Relationships Australia online survey in November 2017 Three-quarters (80%) of study respondents identified as female.

As was the full situation for last month’s survey, more females than males answered in every age group (see figure 1). Eighty-five per cent of survey participants were aged between 20‑59 years, with increased than half (58%) of reactions added by ladies aged between 20-49 years (inclusive).

The demographic profile of study respondents stays consistent with our connection with the groups of individuals who will be accessing the Relationships Australia site.

There were no differences that are significant the reports of males and women if they had been expected to select from a summary of old-fashioned methods individuals often came across partners. Women (44%) were prone to report they frequently came across partners through shared buddies in comparison to guys (34%). A greater percentage of men (42%) in comparison to females (36%) stated that they generally met partners through ‘other’ methods (see figure 2).

A lot more than 60 per cent (62%) of females and 57 % of men stated that they had used online dating services or applications to meet up with new lovers. The kinds of relationships tried through online dating are not notably various for gents and ladies. Figure 3 implies that significantly more than one-quarter of study respondents utilized internet dating to get long-term relationships, accompanied by relationships for enjoyable (men-10%, women-7percent).

Men (60%) were much more likely than ladies (42%) to take into account online dating as safe. Fifteen % of men and 21 percent of females consider internet dating to be unsafe.

Significantly more than 50 % (51%) of females and 37 % of men thought that online dating did not result in healthiest, safer relationships than relationships where people meet in more traditional ways. As a whole, study participants reported that dating websites and apps benefited everybody else, but had been most useful to lonely or isolated people, or younger individuals and/or teens (figure 4).


Australian Consumer Commission (2015). On line industry that is dating a written report regarding the ACCC’s participation into the sixteenth Overseas

Consumer Protection Enforcement Network (ICPEN) internet sweep, Commonwealth of Australia.


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